The webbetter: another way to look at digital interfaces

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Understanding the double-purpose nature of digital interfaces

Let’s face it! How many times our digital products fail to meet any kind of need? The need of users to get a website or an app that is both useful and aesthetically pleasant. The need of organisations to generate value for themselves. The need of creative teams to feel rewarded with what they are tasked.

When it comes to carrying out a digital project, like building a website or an app or shaping the overarching brand digital strategy, so many skills and different roles come in, thus it is easy to feel overwhelmed.

To avoid deliver poor user experience and underperforming interfaces we need to reframe the way we think of digital products.

The webbetter framework

Valuable digital products are those who combine sound usability and a killer UX design with a a powerful, emotional and persuasive communication message.

Spanning from design thinking to lean UX to online persuasion, the Webbetter framework, which I have been thinking about since starting workingas a design strategist in my current agency, provides a holistic view of all the elements an the knowledge underpinning the design of successful websites and apps.

The idea is equipping everyone accountable in the creativity or marketing department with the know how to manage the ideation and execution of a unique digital interface and to take it to next level.